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6 Reasons Why You Should Care about Domain’s Infrastructure Analysis

Location, location, location. That's the advice you hear when you're contemplating on opening up a business. You should be near where your customers are, they say, or you will be ignored. Well, the same principle applies when setting up a domain on the Internet. You should be near your targets. And the way to find whether you are is through Threat Intelligence Domain’s Infrastructure Analysis API.

But the tool is not only useful for checking locations. In fact, it helps you go through the process of understanding the different elements that comprise a domain and reveals details that you probably take for granted but which are actually key to your website's visibility, security, and credibility.

This article looks closer into the domain’s infrastructure analysis and will walk you through 6 ways in which it can benefit businesses.

What is Domain Infrastructure Analysis?

In very simple terms, a domain or domain name is a web address. But behind the name are different hosts or servers that help it do its job. Domain’s Infrastructure Analysis API researches these elements, which include:

• Web server – The system that delivers content or services to end users. Browsing would be impossible without it.
• Nameserver – It converts a domain name into an IP address. Take it away and we'd have to memorize all the IP addresses of the domains we'd like to reach.
• Mail server – Sends and receives email using standard email protocols. No email, no life.
• Subdomains – If a domain was a parent, a subdomain would be its child. It helps create a memorable address for unique or country-specific content.

For each of these servers and subdomains, the API provides such details as the Ipv4 address, host kind, subnetwork(s), and geolocation information.

Why Does Domain’s Infrastructure Analysis Matter?

How does looking into the above details help companies?

For one, it will answer a lot of questions like how safe your data is, how you can improve your SEO rankings, how to keep your visitors happy, etc. It will also help you ensure that your servers are in the right location.

Once you do so, you'll enjoy the following benefits:

• Enhanced user experience
  Data is stored on servers but it’s the geolocation of the hosting server makes all the difference in the quality and speed of the information being distributed. As a rule, the farther the server location, the slower the website you’re trying to reach. That's because the data has to pass through more loops and switches before pages are uploaded.
  Poor user experience spells disaster, given that 53% of mobile users dump a website if it takes more than 3 seconds to load. And 79% of those who've had a bad experience with slow websites never return. Making sure that your server is near your target market means there'd be fewer loops, faster loading, and happier customers.
• Better online reputation
  A hosting server located nearby gives your domain a good name. Again, that's because close proximity translates to faster loading speed which delights users who are most likely to repeat the experience. This is good for business since Google gives websites with fast loading speed high SEO rankings.
• Compliance with data processing laws
  Different countries have different data protection regulations. The EU, for example, has passed the stringent General Data Protection Regulation (GDPR) which slaps companies hefty fines for the misuse of personal data.
  Knowing where your servers are located will alert you to the applicable laws of the hosting countries and prevent being penalized for practices that you may not know are prohibited.
• Integration of new online assets
  Businesses acquiring a new website can use Domain’s Infrastructure Analysis API to make sure that all the legal, financial, and technical considerations have been taken into account before making a decision. Knowing the location of the servers allows you to determine how data will be structured, the website speed, and overhead costs.
• Starting point for deeper analysis
  Domain’s infrastructure analysis API provides context in the investigation of malicious domains. It can shed light on how cybercriminal networks are organized, where their servers are located, how they are dispersed, and what kinds of data they are distributing.
  The API can also help users decide whether to develop one global website or several of them with country-level subdomains, what new product lines to launch in a particular market, and whether their names or subdomains are aligned with the branding strategy.
• Third-party monitoring
  Checking the infrastructure behind the domains of third-party associates can give you insights on the safety and reliability of their systems, how they are operating, and, most importantly, where their mail and name servers are situated. This especially valuable if a third-party is responsible for storing confidential or highly sensitive information.

Knowing the architecture behind your data helps businesses improve the delivery of services and avoid potential threats. Domain’s infrastructure analysis reveals the best position to take to keep companies and their clients well connected.

If you are interested in how TIP and our APIs can help your business revamp their online presence and ensure better cybersecurity contact us at service.desk@threatintelligenceplatform.com or sign up for a free trial.